: Speaker List


Speaker View

Below is a listing of all sessions the speaker is scheduled to present.


Brian Offenberger

CeM

Security Selling


Speaker Bio

There is no one in the world with better professional credentials and practical experience in security sales and internet marketing than Brian Offenberger.

Since 1983 Brian has been driven by a quest to discover why people do what they do.

This journey has generated hundreds of millions of dollars for Brian's clients and business partners through sound marketing, sales and management strategies and tactics. Brian specializes in helping companies create more sales leads, converting those leads into customers and in communicating with customers to increase lifetime customer value. He uses internet marketing and electronic media practices such as search engine marketing, internet advertising, email marketing, web analytics, social networking, social media, webinars, teleseminars and more to achieve business objectives.

Brian has helped companies such as Siemens, Mobile Mini, Sonitrol, Kodak, Hue and Cry Security, Every Angle Loss Prevention and hundreds of small and mid-size businesses profitably grow with internet marketing. He is host of the radio show, Online Marketing with RSS Ray, a weekly show about internet marketing best practices carried on wsRadio.com, the internet's largest talk station with more than 3 million listeners each month.

Brian is an internet marketing expert that has enjoyed considerable success in the security and life safety industries. He's trained numerous award winning salespeople and has had complete profit – loss responsibility for companies with $3 million to more than $100 million in annual revenues. He has a history of leading companies to record levels of accomplishment and was part of the senior management team of a company selected as SDM Magazine's Dealer of the Year.

Every week Brian speaks with world class experts about internet marketing best practices. Brian has professional certifications as a certified eMarketer by the eMarketing Association and organizations such as Google, Yahoo, Marketing Experiments Laboratories, The Web Analytics Association, and the Search Engine Marketing Professional Organization. He has professional certifications in email marketing best practices, search engine marketing, paid search advertising, web analytics and online testing.

Brian believes any business can do well in marketing – online and offline – by applying his time-tested duplicatable strategies, tactics and practices.

Brian has a variety of interests in addition to being a student of marketing best practices. He enjoys hiking, travel and long days of the beach with a tasty beverage. Most of all, he enjoys “right on – no bull” people that tell it like it is while reaching for the stars.
Wednesday, March 24, 2010
Business Development, Management & Sales
BU01: 11 Common Marketing Mistakes Made By Electronic Security Companies
Room: 202 ~ 10:15AM - 12:15PM (Wednesday, March 24, 2010)
Designed for both marketing beginners and veterans alike, this session is packed with practical examples of the most commonly made marketing mistakes in the industry. Marketing expert, Brian Offenberger, will teach you how to avoid, or correct these mistakes for maximum results with your customers through better communication. All participants will also receive a copy of the Brian's eBook, "11 Common Marketing Mistakes Made By Electronic Security Companies."
Speaker:
Brian Offenberger - CeM, Security Selling
Sherida Sessa - Conference Manager, Reed Exhibitions
Sponsors
ConferencePath System © 2004 - 2010 ConferencePath & MasseyMedia. All Rights Reserved.