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View Track: Business Development, Management & Sales | |||||||||||
| Business Development, Management & Sales | |||||||||||
| Wednesday, March 24, 2010 | |||||||||||
Designed for both marketing beginners and veterans alike, this session is packed with practical examples of the most commonly made marketing mistakes in the industry. Marketing expert, Brian Offenberger, will teach you how to avoid, or correct these mistakes for maximum results with your customers through better communication. All participants will also receive a copy of the Brian’s eBook, "11 Common Marketing Mistakes Made By Electronic Security Companies." Learning Objectives: 1. Develop a clear understanding of the underlying principles and concepts needed for marketing success in the internet era. 2. Identify the single most common marketing mistake… and how to turn it into your advantage. 3. Discover why promoting your company name and products is the WRONG thing to do. 4. How to talk to prospects so they will take action NOW. Speaker: Brian Offenberger, Security Selling | |||||||||||
Whether you have twenty-five minutes, or twenty-five years of industry experience, this workshop will boost your ability to stomp out many fires that can happen in your everyday business. Specifically designed by our industry and for our industry, this remarkable workshop will include role play and collective participation in an extremely exciting, and organized "focus group" format. Learning Objectives: 1. Acquire at least four effective ways to defuse angry customers and save more who want to cancel. 2. Garner the ability to create a categorized list of various customer complaints and effective responses to take home and collaborate on with others. 3. Apply numerous tools and techniques that will improve your ability to resolve difficult customer challenges, and make life easier. Speaker: Bob Harris - President, Attrition Busters | |||||||||||
| Thursday, March 25, 2010 | |||||||||||
A sea of change is rapidly transforming how people communicate, and security professionals who don't embrace this transformation are putting their businesses at risk. This is because mobile gadgets such as the iPhone and BlackBerry have become must haves for today's consumers. As a result, it's inevitable that mobile monitoring will come into high demand as more home and business owners become aware that these devices can serve as extensions of the alarm panel. Therefore the integration community has a major opportunity to use these technologies to simplify security, and make it a bigger part of the consumer's daily routine. This presentation will detail the latest advancements in mobile monitoring using popular consumer products, as well as ways dealers can effectively capitalize upon them to sustain and grow their businesses. Learning Objectives: 1. Achieve a solid understanding of emerging mobile monitoring capabilities and the benefits they offer end users and integrators alike 2. Increase awareness of common pitfalls to avoid when designing mobile monitoring solutions 3. Learn how to ensure a solid system backbone to support a mobile solution Speaker: Gordon Hope - General Manager, AlarmNet Communications Network, Honeywell Sascha Kylau - Business Development Manager, DSC | |||||||||||
Now more than ever, the power of integrated video surveillance must be leveraged to do more than just address loss prevention and organized retail theft. It must also tie to core business values to improve knowledge of business trends, operational practices, transaction conversion, and ultimately increase the bottom line. In this session, the presenters will outline how companies in all verticals can seamlessly integrate their current security systems to support elegant applications specific to fraud and loss prevention but also to better serving customers, analyzing business trends, resulting in substantial benefits for security personnel, management and customers alike. Steve Russell, chairman and founder of 3VR Security, and Joe Davis, senior manager, retail loss prevention operations at T-Mobile, will share their experiences with the value intelligent video management systems can provide at all levels. Learning Objectives: 1. Identify opportunities for companies in all verticals to integrate their current security systems with applications designed to better serve customers and improve transactions. 2. Share integrator and IT best practices to most efficiently implement physical security projects in attendees' own institutions/stores/restaurants/establishments. 3. Discuss example case studies of how video surveillance can tie to core business values to improve daily business transactions and increase bottom line metrics. Speaker: Joe Davis, CPP, CFI - Senior Manager, South Region Loss Prevention, T-Mobile Stephen Russell - Co-Founder and Chairman, 3VR Security | |||||||||||
This presentation provides a comprehensive understanding of IP technology and network security along with the value and benefits IP solutions offer. Susan Brady and her panel of IP Security Industry Experts enlighten participants on how IP allows you to service customers in new ways by adding new products to sell as well as gain additional recurring revenue from new opportunities. The audience learns real applications of IP systems as well the importance of integration, interoperability and convergence. Learning Objectives: 1. Determine how to make more money installing IP solutions. 2. Describe the benefits IP brings to the customer. 3. Identify new monitoring opportunities IP offers. Speaker: Paul Bodell - Chief Marketing Officer, IQinVision Susan Brady - Managing Director, IP UserGroup USA Eric Fullerton - Chief Sales and Marketing Officer, Milestone Systems Paul Smith - COO, DVTel | |||||||||||
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